While performing ad analyses in our marketing class, we’ve been talking about Maslow’s Hierarchy of Needs. This guy, Maslow, reduced the entire human experience to the pursuit of physiological comfort, safety, love and belonging, self-esteem, and self-actualization. I reached the “love/belonging” stage when I joined INDEV. This program, at this university, is where I found … More jericho

made in canada

I just finished reading a very long post on facebook (x) about supporting the Canadian economy by consciously buying products made in Canada. The author of this post is afraid of North American brands outsourcing their production to (often) developing countries. She leaves us with a call to action: “Stop buying from overseas countries!” The author of this post … More made in canada